Natura passes Unilever and leads the beauty market in Brazil in 2017

Natura & Co, a corporation that brings together Natura, Aesop and The Body Shop, surpassed the Anglo-Dutch Unilever and took the lead in the beauty and personal care market in Brazil, according to research firm Euromonitor. The sector’s revenues in 2017 reached R$ 106.320 billion (Aprox. US$30 billion), growth of 3.2% in relation to the previous year. For 2018, the deflated forecast is expansion of 3.8%.

With a 11.7% share, Natura & Co ranked first and in the previous year, it was in second place with 10.8%. Unilever had 11.1% of the market, losing 1.5 percentage points compared to 2016. Grupo Boticário remained in third place a slight gain of 0.2 percentage point, to 10.8%.